google display ads -exclusions

Definite Guide to Google Display Ads – Exclusions

Exclusions are the negative keywords of the display network. Targeting in google search is simple and straightforward, hence exclusion has same methodology. But display network has various tools for targeting & hence many options to exclude in targeting....
google display ads - bid strategies

Definite Guide to Google Display Ads – Bid Strategies

Similar to google search, display network also has handful of bidding strategies. It has fundamentally two variants : Manual & Automated bidding. Automated bidding strategies in display network: Some bidding strategies such target cpa, maximize conversions, Enhanced cost...
google display Ad creatives

Definite Guide to Google Display Ads – Ad Creative

Ultimate guide to creating ad creatives in google display network Why ad creative is important . [caption id="attachment_1885" align="alignnone" width="1024"] Ad creatives are kinda deal in display networks![/caption] Imagine you can run thousands of billboard ads across a...
google display ads targeting

Definite Guide to Google Display Ads – Targeting

Ultimate guide to setting up targeting in google display The worlds most effective ad channel for high intent is google search. This is due to the inherent nature of the search engines. The relevant ads will be shown...
google best practices

Definite Guide for Creating google search campaigns – Best Practises

Let’s put together a great search campaign which would deliver a above benchmark performance. Assuming,you’re familiar with of ad copy creation, ad extensions, bid strategy, keyword grouping, and negative keywords. Best Practices for Creating a search campaign Campaign Settings...
Google ad-words-Negative Keywords

Definite Guide for Creating google search campaigns – Negative keywords

Setting up negative keywords in Campaign creation   Why to use negative keywords How to use negative keywords Where to get negative keywords As a digital marketing manager, I always concerned about how i make sure to serve...
Google Search - Ad Extensions

Definite Guide for Creating google search campaigns – Ad Extensions

How to setup Ad extensions in google search campaigns Here’s the total character count that’s available for advertisers to attract user. The headlines has 30 characters and description has 80. Total of 110 characters. How cruel of google...
Google search campaign-Ad group and keywords

Creating google search campaigns -Ad groups & Keywords

Ad groups : In google campaigns, ad groups are the sub-units of the campaigns. Knowing the best practices on how to create ad groups will help you to succeed. Ad Groups help you to organize your targeting. Here’s...
Google Search Ads Campaign creation

Creating google search campaigns – Outline

How to Create a google search campaign effortlessly  Creating a google search campaign for the first time is tough. It involves a series of steps which could vary based on the campaign objective. Worry not, i got you...
Google Display Ads Targeting

Ultimate Guide to Google Display Ads Targeting

How to target on google Display Ads Network? It was a mind numbing question for the most of the budding advertisers. What is google display network? Google display ads network is a collection of independent content publishers websites...