Google ads
Google ads still rules an digital ads space. The chapter is all about learning of google ads - introduction, campaign outline, google keyword planner, targeting, analysis and optimization. Before going to learn about google ads, you have to...
How to optimize google search ad campaigns with metrics
How to optimize Search ad campaigns Maintaining search ads is awesome. Before you start how to optimize search campaigns, you should know about the metrics that leads to attain the goals of your campaigns. Track & Monitor Tracking...
Definite Guide to Google Display Ads – Ad group Creation
How to create ad group What is ad groups? Ad Groups are the sub-campaign units. Ad Groups control how targeting works and other closer things. You can have multiple ad groups within the campaign. Let’s see how to...
Definite Guide to Google Display Ads – Campaign Creation
How to create a Display Campaign Create a skeleton Campaign Create Ad Group & Add targeting Create a display campaign is a very difficult process. A campaign is like a car engine. You need to put right things...
Definite Guide to Google Display Ads – Exclusions
Display Ads Exclusions are the negative keywords of the display network. Targeting in google search is simple and straightforward, hence exclusion has same methodology. But display network has various tools for targeting & hence many options to exclude...
Definite Guide to Google Display Ads – Bid Strategies
Similar to google search ads , there are number of display ads bidding strategies also available. It has fundamentally two variants : Manual & Automated bidding. Automated bidding strategies in display network: Some bidding strategies such target cpa,...
Definite Guide to Google Display Ads – Ad Creative
Ultimate guide to creating ad creatives in google display network Why display ad creative is important Display Ads creative are kinda deal in display networks!Imagine you can run thousands of billboard ads across a country. Imagine you can...
Definite Guide to Google Display Ads – Targeting
Ultimate guide to setting up Targeting in Display Ads Display ads targeting is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new users. The worlds most effective ad channel for high...
Definite Guide for Creating google search campaigns – Best Practises
Let’s put together a great search campaign which would deliver a above benchmark performance. Assuming,you’re familiar with of ad copy creation, ad extensions, bid strategy, keyword grouping, and negative keywords.Now lets see the best practices for search ads...
how to use negative keywords in google search campaigns
Before going to set up negative keywords in campaign, we need to analyse in below mentioned aspects Why to use How to use Where to get As a digital marketing manager, I always concerned about how i make...