How to optimize google ad campaigns Track & Monitor Tracking and analyzing things is one of the reasons digital marketing has became a thing. It is ridiculously impossible to track things in traditional marketing. If you want to...

Ultimate guide to creating google display campaigns Creating Ad groups : Ad Groups are the sub-campaign units. Ad Groups control how targeting works and other closer things. You can have multiple ad groups within the campaign. Let’s see...

How to create campaigns in google display ads Create a skeleton Campaign  Create Ad Group & Add targeting Creating a display campaign is a very difficult process. A campaign is like a car engine. You need to put...

Exclusions are the negative keywords of the display network. Targeting in google search is simple and straightforward, hence exclusion has same methodology. But display network has various tools for targeting & hence many options to exclude in targeting....

Similar to google search, display network also has handful of bidding strategies. It has fundamentally two variants : Manual & Automated bidding. Automated bidding strategies in display network: Some bidding strategies such target cpa, maximize conversions, Enhanced cost...

Ultimate guide to creating ad creatives in google display network Why ad creative is important . [caption id="attachment_1885" align="alignnone" width="1024"] Ad creatives are kinda deal in display networks![/caption] Imagine you can run thousands of billboard ads across a...

Ultimate guide to setting up targeting in google display The worlds most effective ad channel for high intent is google search. This is due to the inherent nature of the search engines. The relevant ads will be shown...

Let’s put together a great search campaign which would deliver a above benchmark performance. Assuming,you’re familiar with of ad copy creation, ad extensions, bid strategy, keyword grouping, and negative keywords. Best Practices for Creating a search campaign Campaign Settings...