Facebook Ads – Guide
History of Facebook Facebook was founded in february 4 ,2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, Andrew Mccollum. The company was founded in Harvard dorm room with all the co founders being friends and roommates....
How to optimize Facebook ads
In this chapter we are going to learn how to optimize Facebook ads. As said in the previous chapter, Ad creative is single , most important factor. It can bring down cost per impression, cost per click ,...
How to Optimize Facebook Campaign
In this Chapter we are going to learn How to Optimize Facebook Campaign. So now, you know how to setup Facebook conversion tracking and how to target better in Facebook. Even great people do at first attempts sometimes....
How to create Facebook Ads Campaign – The Ultimate guide
In this chapter we are going to learn how to create facebook ads. Facebook is one of the powerful entity in the digital marketing. One of the reason i think is the scale. If you nail the targeting...
Ultimate Guide to Facebook Ads – Behavior Targeting
In this chapter we are going to learn about behavior targeting in Facebook ads. But before that What is behavioral targeting ? Behavioral targeting determines the high probability of a user interest. It is something based on the...
Ultimate Guide to Facebook Ads – Demographics
In this chapter we are going to learn about Demographics targeting in Facebook ads. But before that What is demographics : Demographics is the study of proportions of large populations ( such as populations of a country). The...
Ultimate Guide to Facebook Ads – Targeting Explained
Lead generation is one of the critical outcome of the digital marketing. Lead generation is where sales takes place and revenue starts. Facebook has sophisticated crazy targeting options to make advertiser’s life little easy. When it comes to...
Ultimate Guide to Facebook Ads – Interest Targeting
What is interest targeting in Facebook? Targeting people for an ad campaign based on the interest demonstrated by users. Demonstration could be by liking the fan page or like by association ( which is if a user constantly...
Ultimate Guide to Facebook Ads – Getting started with Basics
Facebook Ads Basics Facebook is the largest media company as of now. Technically Facebook may be social media company but now a days it’s barely social only media. Studies suggest social media is the new TV as...