In this chapter we are going to learn how to optimize Facebook ads. As said in the previous chapter, Ad creative is single , most important factor. It can bring down cost per impression, cost per click ,...

In this Chapter we are going to learn How to Optimize Facebook Campaign. So now, you know how to setup Facebook conversion tracking and how to target better in Facebook. Even great people do at first attempts sometimes....

In this  chapter we are going to learn how to create facebook ads. Facebook is one of the powerful entity in the digital marketing. One of the reason i think is the scale. If you nail the targeting...

In this chapter we are going to  learn about behavior targeting in Facebook ads. But before that we have to know what is behavioral targeting. What is behavioral targeting Behavioral targeting determines the high probability of a user...

In this chapter we are going to  learn about Demographics targeting in Facebook ads. But before that What is demographics : Demographics is the study of proportions of large populations ( such as populations of a country). The...

In this chapter we are going to learn about various targeting options available in Facebook ads to achieve your goals. Lead generation is one of the critical outcome of the digital marketing. Above all lead generation is where...

Here's the only guide you'd required on Facebook interest targeting. This article explains the targeting options available on the Facebook ads manager. But before that What is interest targeting? Targeting people for an ad campaign based on the...

In this chapter we are going to learn about the Facebook ads basics. Facebook ads is one of most efficient advertising platforms in social media. So now lets starts with the Facebook ads basics. Facebook Ads Basics Facebook...