As said in the previous chapter, Ad creative is single most important factor. It can bring down cost per impression, cost per click , cost per conversion , etc. Bottom line is ad image is very important and...

So now, you now how to setup Facebook conversion tracking and how to target better in Facebook. Even great people do at first attempts sometimes. So let’s see how you can analyze / retrospect/postmortem the performance of the...

Facebook is one of the powerful entity in the digital marketing. One of the reason i think is the scale. If you nail the targeting right, Facebook offers an amazing way to scale digital marketing. When it comes...

What is behavioral targeting ? Behavioral targeting determines the high probability of a user interested in something based on the user’s internet history, search history, recent purchases. Based on this data behavioral profile for each user is created and...

What is demographics : Demographics is the study of proportions of large populations ( such as populations of a country). The study contains things that can segment people in larger size. The core elements in the demographics is...

Lead generation is one of the critical outcome of the digital marketing. Lead generation is where sales takes place and revenue starts. Facebook has sophisticated crazy targeting options to make advertiser’s life little easy. When it comes to...

What is interest targeting in Facebook? Targeting people for an ad campaign based on the interest demonstrated by users. Demonstration could be by liking the fan page or like by association ( which is if a user constantly...

Facebook Ads Basics   Facebook is the largest media company as of now. Technically Facebook may be social media company but now a days it’s barely social only media. Studies suggest social media is the new TV as...