What is demographics : Demographics is the study of proportions of large populations ( such as populations of a country). The study contains things that can segment people in larger size. The core elements in the demographics is...

Lead generation is one of the critical outcome of the digital marketing. Lead generation is where sales takes place and revenue starts. Facebook has sophisticated crazy targeting options to make advertiser’s life little easy. When it comes to...

What is interest targeting in Facebook? Targeting people for an ad campaign based on the interest demonstrated by users. Demonstration could be by liking the fan page or like by association ( which is if a user constantly...

Facebook Ads Basics   Facebook is the largest media company as of now. Technically Facebook may be social media company but now a days it’s barely social only media. Studies suggest social media is the new TV as...