Ultimate Guide to Facebook Ads – Demographics

What is demographics : Demographics is the study of proportions of large populations ( such as populations of a country). The study contains things that can segment people in larger size. The core elements in the demographics is...
digital marketing - tracking & measurement

Ultimate Guide to track and measure a website using google analytics

What is google analytics : Google analytics is a free analytics software from google. Google analytics helps the people understand what happening on the website and get actionable insights. Initially google analytics was developed by Urchin Software Corp...
facebook ads targeting

Ultimate Guide to Facebook Ads – Targeting Explained

Lead generation is one of the critical outcome of the digital marketing. Lead generation is where sales takes place and revenue starts. Facebook has sophisticated crazy targeting options to make advertiser’s life little easy. When it comes to...
Facebook ads targeting interest

Ultimate Guide to Facebook Ads – Interest Targeting

What is interest targeting in Facebook? Targeting people for an ad campaign based on the interest demonstrated by users. Demonstration could be by liking the fan page or like by association ( which is if a user constantly...
Facebook Ads -Basics

Ultimate Guide to Facebook Ads – Getting started with Basics

Facebook Ads Basics   Facebook is the largest media company as of now. Technically Facebook may be social media company but now a days it’s barely social only media. Studies suggest social media is the new TV as...
Google campaign optimization

How to optimize google search ad campaigns with metrics

How to optimize google ad campaigns Track & Monitor Tracking and analyzing things is one of the reasons digital marketing has became a thing. It is ridiculously impossible to track things in traditional marketing. I you want to...
google display ad-groups creation

Definite Guide to Google Display Ads – Ad group Creation

Ultimate guide to creating google display campaigns Creating Ad groups : Ad Groups are the sub-campaign units. Ad Groups control how targeting works and other closer things. You can have multiple ad groups within the campaign. Let’s see...
create campaign in google display ads

Definite Guide to Google Display Ads – Campaign Creation

How to create campaigns in google display ads Create a skeleton Campaign  Create Ad Group & Add targeting Creating a display campaign is a very difficult process. A campaign is like a car engine. You need to put...
google display ads -exclusions

Definite Guide to Google Display Ads – Exclusions

Exclusions are the negative keywords of the display network. Targeting in google search is simple and straightforward, hence exclusion has same methodology. But display network has various tools for targeting & hence many options to exclude in targeting....
google display ads - bid strategies

Definite Guide to Google Display Ads – Bid Strategies

Similar to google search, display network also has handful of bidding strategies. It has fundamentally two variants : Manual & Automated bidding. Automated bidding strategies in display network: Some bidding strategies such target cpa, maximize conversions, Enhanced cost...