create campaign in google display ads

Definite Guide to Google Display Ads – Campaign Creation

How to create a Display Campaign Create a skeleton Campaign  Create Ad Group & Add targeting Create a display campaign is a very difficult process. A campaign is like a car engine. You need to put right things...
google display ads -exclusions

Definite Guide to Google Display Ads – Exclusions

Display Ads Exclusions are the negative keywords of the display network. Targeting in google search is simple and straightforward, hence exclusion has same methodology. But display network has various tools for targeting & hence many options to exclude...
google display ads - bid strategies

Definite Guide to Google Display Ads – Bid Strategies

Similar to google search ads , there are number of display ads bidding strategies also available. It has fundamentally two variants : Manual & Automated bidding. Automated bidding strategies in display network: Some bidding strategies such target cpa,...
google display Ad creatives

Definite Guide to Google Display Ads – Ad Creative

Ultimate guide to creating ad creatives in google display network Why display ad creative is important Display Ads creative are kinda deal in display networks!Imagine you can run thousands of billboard ads across a country. Imagine you can...
google display ads targeting

Definite Guide to Google Display Ads – Targeting

Ultimate guide to setting up Targeting in Display Ads Display ads targeting is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new users. The worlds most effective ad channel for high...
google best practices

Definite Guide for Creating google search campaigns – Best Practises

Let’s put together a great search campaign which would deliver a above benchmark performance. Assuming,you’re familiar with of ad copy creation, ad extensions, bid strategy, keyword grouping, and negative keywords.Now lets see the best practices for search ads...
Google ad-words-Negative Keywords

how to use negative keywords in google search campaigns

Before going to set up negative keywords in campaign, we need to analyse in below mentioned aspects Why to use  How to use  Where to get  As a digital marketing manager, I always concerned about how i make...
Google Search - Ad Extensions

Definite Guide for Creating google search campaigns – Ad Extensions

How to setup Ad extensions in google search campaigns Not sure which ad words extensions to use on your ad campaign?  In this chapter we are going to learn types of ad extensions & know the benefits and...
Google search campaign-Ad group and keywords

Creating google search campaigns -Ad groups & Keywords

Ad groups : In google campaigns, ad groups are the sub-units of the campaigns. Knowing the best practices on how to create ad groups will help you to succeed. Ad Groups help you to organize your targeting. Here’s...
Google Search Ads Campaign creation

Creating Google search ad campaigns – Outline

How to Create a search ad campaign effortlessly  Create a google search ad campaign for the first time is tough. It involves a series of steps which could vary based on the campaign objective. Worry not, i got...