Quora ad campaign creation

Ultimate Guide on Creating Quora Campaigns

Quora is the world's largest questions and answers platform. User can ask question, answers questions, read answers, up-vote answers and comment on the answers. Quora has became the largest Q&A platforms overtaking yahoo answers and other forums. Very...
Digital Marketing metrics to track

What Metrics Can be Tracked in Digital Marketing

Now that you’re aware of the advantages of digital marketing compared to the non-traditional marketing owing to the tracking. Now let’s see how we can set up tracking. Mainly tracking can be done in many shapes and sizes....
facebook ad copy

How to Optimize Facebook Ad Copies

As said in the previous chapter, Ad creative is single most important factor. It can bring down cost per impression, cost per click , cost per conversion , etc. Bottom line is ad image is very important and...
facebook ad Optimization

How to Optimize Facebook Campaigns

So now, you now how to setup Facebook conversion tracking and how to target better in Facebook. Even great people do at first attempts sometimes. So let’s see how you can analyze / retrospect/postmortem the performance of the...
creating Facebook campaigns

Ultimate Guide to Creating Facebook Ad Campaigns

Facebook is one of the powerful entity in the digital marketing. One of the reason i think is the scale. If you nail the targeting right, Facebook offers an amazing way to scale digital marketing. When it comes...
facebook targeting behaviour

Ultimate Guide to Facebook Ads – Behavior Targeting

What is behavioral targeting ? Behavioral targeting determines the high probability of a user interested in something based on the user’s internet history, search history, recent purchases. Based on this data behavioral profile for each user is created and...

Ultimate Guide to Facebook Ads – Demographics

What is demographics : Demographics is the study of proportions of large populations ( such as populations of a country). The study contains things that can segment people in larger size. The core elements in the demographics is...
digital marketing - tracking & measurement

Ultimate Guide to track and measure a website using google analytics

What is google analytics : Google analytics is a free analytics software from google. Google analytics helps the people understand what happening on the website and get actionable insights. Initially google analytics was developed by Urchin Software Corp...
facebook ads targeting

Ultimate Guide to Facebook Ads – Targeting Explained

Lead generation is one of the critical outcome of the digital marketing. Lead generation is where sales takes place and revenue starts. Facebook has sophisticated crazy targeting options to make advertiser’s life little easy. When it comes to...
Facebook ads targeting interest

Ultimate Guide to Facebook Ads – Interest Targeting

What is interest targeting in Facebook? Targeting people for an ad campaign based on the interest demonstrated by users. Demonstration could be by liking the fan page or like by association ( which is if a user constantly...