Google Analytics for data analytics

Digital Analytics in digital Marketing

What is digital Analytics Well, digital Analytics is, Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential...
other ad platforms

Other Digital Marketing Platforms

Why do you need to consider? Google & Facebook aren’t available globally Sometimes for digital marketing google and facebook ads aren’t enough. You need to be aware of other digital platforms to achieve your goals. In some geographies...
Facebook Ads

Facebook Ads – Guide

History of Facebook Facebook was founded in february 4 ,2004 by mark zuckerberg, eduardo saverin, dustin moskovitz, chris hughes, andrew mccollum.  The company was founded in harvard dorm room with all the co founders being friends and roommates....
Google Search Ads

Learn Google ads

Google ads still rules an digital ads space. The chapter is all about google ads - introduction, campaign outline, targeting, analysis and optimization. To understand google ads and to optimize, you can’t miss the history and evolution of...
Digital Marketing - Intro

Digital Marketing – Introduction

What is digital Marketing? Digital marketing is a effort which basically communicates/distribute a message to help people form an opinion about a product/service on digitally connected devices such as mobile phone, computer, etc. Digital marketing contains search engine...
Quora ad campaign creation

Ultimate Guide on Creating Quora Campaigns

Quora is the world's largest questions and answers platform. User can ask question, answers questions, read answers, up-vote answers and comment on the answers. Quora has became the largest Q&A platforms overtaking yahoo answers and other forums. Very...
Linkedin Ads campaign

Ultimate Guide on Creating LinkedIn campaigns

LinkedIn is the largest professional social network in the world. One of the biggest challenges of other social networking sites such as quality, authenticity & user intent is addressed by LinkedIn. That's the reason i believe advertising cost...
Digital Marketing metrics to track

What Metrics Can be Tracked in Digital Marketing

Now that you’re aware of the advantages of digital marketing compared to the non-traditional marketing owing to the tracking , let’s see how we can set up tracking. Tracking can be done in many shapes and sizes. To explain...
facebook ad copy

How to Optimize Facebook Ad Copies

As said in the previous chapter, Ad creative is single , most important factor. It can bring down cost per impression, cost per click , cost per conversion , etc. Bottom line is ad image is very important...
facebook ad Optimization

How to Optimize Facebook Campaigns

So now, you know how to setup Facebook conversion tracking and how to target better in Facebook. Even great people do at first attempts sometimes. So let’s see how you can analyze / retrospect/postmortem the performance of the...